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SEO or Search Engine Optimization is a combination of strategies and tactics that include, but are not limited to, usability, audience targeting, keyword placement and research, link building and other means of getting more traffic from the search engines.
SEO techniques change frequently. A successful SEO campaign must be ongoing and adaptable. If one strategy is not working, then it must be replaced with another. This ensures results. SEO is divided into two types: on-page and off-page. On-page SEO refers to creating web pages that the search engines will like and correctly identify what the site is about. Off-page refers to strategies used through other websites, such as link building and article submission.
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